Social Media Content Library
Ditch the generic posts and unlock viral-worthy content that'll skyrocket your reach.
If you're not focusing on SEO, you're missing out on a lot of potential customers. 70% of the links users click on are organic, and SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
The most effective way to generate a consistent source of high-quality leads is by sharing valuable, engaging, and helpful content with a clear call-to-action.
Content isn't just for "awareness". It's also for lead generation. • Post a carousel to teach something. • Offer a free resource to learn more. • Use a CTA in your bio to capture leads. You can create content for every stage of the funnel.
Want to get more leads? Start writing content about: • The problems you solve • The solutions you offer • The mistakes people make • How you'd fix those mistakes Then use that content to: • Drive people to your website • Educate them about what you do Voila!
Solopreneurship isn't about working 24/7. It's about having the freedom to work when you're most productive.
If you've been wanting to build in public, now is the best time to start. The future of entrepreneurship is sharing your journey online. You'll meet incredible people, build an audience, and get instant feedback on your products. I highly recommend you give it a try!
One of the most common things I see is people "wanting" to create content but never actually getting started. The best way to "get good" at something is to start. There is no "secret" or "shortcut." Just get started and keep going.
The best content creators focus on quality & consistency over quantity. They know their audience, what they care about, and deliver real value. They understand that building a brand takes time and that you can't rush a good thing. Quality takes time ✌🏻
If you're building an online business, you need to understand the basics of SEO. A few reasons why: - Organic traffic is free - People trust Google - You can repurpose content The best time to learn SEO was 5 years ago. The second-best time is now.
You're the only person standing in the way of your dreams. Get out of your own way.
Here are 5 challenges marketing agency founders often face: 1. Revenue Dependence: Relying on a small group of clients for the majority of your revenue can be risky. Diversify your client base and build a strong referral network. 2. Scaling Talent: Finding skilled individuals who align with your agency's vision can be a challenge. Focus on building a strong employer brand and offer continuous learning and development opportunities to attract and retain top talent. 3. Pricing & Profitability: Setting competitive prices while ensuring your agency remains profitable is a delicate balancing act. Track your costs meticulously and stay updated on industry pricing trends to make informed decisions. 4. Technology Overload: With a plethora of marketing tools available, it's easy to get overwhelmed. Instead of trying to use every tool out there, focus on a handful of versatile solutions that can meet a variety of needs. 5. Client Education: Some clients may not fully understand the value of your services, making it difficult to build long-term relationships. Invest time in educating your clients about the impact of your work and the value it delivers. You can read more about these challenges and how to fix them in the post below. If you found this helpful, consider resharing ♻️ and follow me Justin Welsh for more content like this.
LinkedIn is a goldmine for building a powerful and diverse network. VCs, CEOs, friends, creators, solopreneurs, and entrepreneurs—there's a world of opportunities waiting to be tapped into. Leveraging your LinkedIn profile in the right way can be a game-changer. Here are three power plays to help you maximize your presence and forge meaningful connections: 1. Profile Presentation: Your profile is your digital first impression. Make it count. - Banner Image: Let it speak volumes about your brand. - Headshot: A picture is worth a thousand words—make sure yours is telling the right story. - Bio: Why should people follow you? Share your unique value proposition. - Featured: Showcase your best work or link to valuable resources. 2. Value-Driven Relationship Approach: Stand out in a crowded inbox. Imagine you're one among thousands in someone's DMs. How can you make a lasting impression? - Offer value: Share insights, resources, or solutions that align with the recipient's needs. - Personalize: Tailor your messages to demonstrate genuine interest in the other person's work. 3. Play the Role of Connector: Be the bridge that helps others achieve their goals. - Identify needs: Listen actively to understand the challenges others are facing. - Offer solutions: If you can connect them with someone who can address their pain points, you become a valuable asset in their network. These strategies can transform your LinkedIn experience, opening doors to exciting collaborations and opportunities. If you're looking to optimize your LinkedIn presence for 2024 and beyond, make sure to check out my recent guide. P.S. Mike Koziol, love the practical insights shared! LinkedIn truly is a powerhouse for networking and growth.
A positive attitude is the key to success. I’ve been a hiring manager and now I’m looking for my next opportunity, so I see both sides. You can be the most skilled candidate, but if you’re not a pleasure to work with, it’s a no from me. Conversely, you can be less qualified, but if I’m excited to work with you, I’m ready to advocate for you. So bring the positive energy. It matters.
The biggest challenges in growing a service-based business: • Finding your first clients • Selling your services at a high price • Building a team • Automating the delivery • Removing yourself • Productizing your services None of them are easy but they're all worth it.
Having a service-based business online is awesome, but can be challenging. • Dealing with low ballers • Not always being able to scale • Saying no to customers who aren't a good fit The upside? • Lots of cash flow • Easy to get started • Scale at your own pace
The biggest challenge in growing a service-based business online is not finding clients, but building a reliable team to deliver high-quality services. The best solution I've found is to spend time training new hires and to automate as much as possible.
A great content marketing strategy can solve both of these problems. - It can help you land clients consistently. - It can help you hit aggressive revenue goals. If you're a marketing agency owner and you haven't invested in content marketing yet, what are you waiting for?
If your business coach isn't discussing your P&L, profitability & growth strategies, hiring/firing plans, and client/customer retention on top of how to get more clients… They are not a business coach.
It's completely natural to feel apprehensive or scared when sending out a newsletter, especially if it's your first time or if you're sharing content that you've worked hard on. The fear might stem from various concerns, such as worrying about how your audience will perceive the content, fearing technical issues, or doubting the value of what you're sharing. To overcome this fear, consider the following tips: 1. **Preparation and Testing**: Ensure that you have thoroughly checked the newsletter for any typos, broken links, or formatting issues. Use email testing tools to see how your newsletter will display across different email clients. 2. **Know Your Audience**: Make sure that the content is relevant and valuable to your subscribers. Tailoring the content to their interests will boost your confidence in the material you are sharing. 3. **Start Small**: If you're new to sending newsletters, you might start by sending them to a smaller, more manageable group of people. This can help you ease into the process and gather feedback in a less intimidating setting. 4. **Feedback Loop**: Encourage your readers to provide feedback. Positive responses can be very reassuring, and any constructive criticism can be used to improve future newsletters. 5. **Legal Compliance**: Ensure that you comply with regulations such as GDPR or CAN-SPAM Act by including an easy way for subscribers to opt-out and respecting their privacy. 6. **Regular Schedule**: Establishing a regular sending schedule can help reduce anxiety as it becomes a routine part of your business operations. 7. **Analyzing Results**: After sending the newsletter, analyze the open rates, click-through rates, and other metrics to understand how your audience is engaging with your content. This data can inform your strategies and help alleviate fears by providing tangible evidence of what works and what doesn't. Remember that it's okay to feel nervous about putting your work out there. Each time you send out a newsletter, you're getting valuable experience and learning more about your audience and how to communicate effectively with them. With time and practice, the process will become more familiar and less daunting.
If you’re starting an agency or consulting business, consider these 7 game-changing tips: 1. Shift from selling services to offering transformation. It's not about your process; it's about the tangible results you deliver. Craft a compelling narrative around transformation and watch your appeal soar. 2. Specialize, don't generalize. Instead of being a jack-of-all-trades, aim to fix one specific issue for a particular client type. This targeted approach boosts your marketing impact and draws in high-quality clients. 3. Harness the power of personal branding. In a world where trust drives transactions, building your personal brand is non-negotiable. Leverage social media to showcase your expertise, connect with your audience, and form meaningful client relationships. 4. Don't get tangled in price wars. Competing solely on price often leads to a dead-end. Highlight the value you bring to the table. Set prices reflecting your worth and attract clients who are ready to invest in their success. 5. Keep learning. The marketing landscape is dynamic. Stay ahead of the curve by continuously expanding your knowledge. Be it through reading, courses, or events, staying updated is essential. 6. Prioritize long-term client partnerships. Happy clients are your best marketing tool. Focus on delivering exceptional results and an outstanding client experience to foster enduring business relationships. 7. Embrace the art of selling. Effective marketing can only go so far. At some point, you'll need to engage in sales conversations. Master the art of asking pertinent questions, active listening, and effectively communicating the value you bring to the table. Starting an agency or consulting venture? These tips will set you on the path to success.
The two biggest enemies of your success are you - in the past and you - in the future. Until you beat those two, you'll struggle to accomplish anything meaningful.
I see a lot of people make mistakes when networking. Here are a few I've made myself and learned from: 1. Not following up: It's not enough to meet someone new. You have to follow up to build a relationship. Send a LinkedIn request with a personalized note, an email, or a DM on Twitter. Keep the conversation going. 2. Not giving value: If you're asking for someone's time, make sure you're giving value in return. This could be as simple as sharing a relevant article, offering to help with a project, or making an introduction. 3. Not being clear about what you want: If you're reaching out to someone new, be clear about why you're reaching out. What do you want from them? How can they help you? What can you offer in return? 4. Not doing your homework: Don't ask questions that can be easily answered by a Google search or by reading someone's LinkedIn profile. Do your homework and come prepared with thoughtful questions. 5. Not being respectful of someone's time: If you're asking for a meeting, be respectful of the other person's time. Be clear about how much time you need, show up on time, and don't go over the time you've been given. What mistakes have you made when networking? Let me know in the comments 👇 P.S. Repost ♻️ to share with your network. Everyone can benefit from a reminder on how to network effectively.
Solopreneurship is about creating a life that you want. If you're willing to invest time, money, and energy - you can build a business that supports your ideal lifestyle. This doesn't mean it's easy - it's just a different kind of hard.